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the Product.

Vital's original designs are bold, modern, and colorful. Our products are created in small batches by hand in our studios in Northern Wisconsin or with carefully sourced partners. To that end, all items will have unique characteristics. Images may not be an exact replica of the items received, but instead should be taken to represent the form, shape, style, and quality the customer can expect.

Apparel and softgoods have care instructions on their label and come with hang tags attached. Glassware has a sticker with care instructions on the bottom.

Many of our apparel products have big, wild, large scale prints that travel over seams, zippers, and pockets, and it's in the nature of that process that minor print variations or gaps can happen. It's part of their charm.

We screen print images directly onto our glassware.  The colorful prints are top-rack dishwasher safe.  20k gold printed glassware is recommended for hand-washing.  Do not use abrasive cleaners on the printed surface.

Product Origin.

The majority of our glassware is made in USA.  However, due to changes in the global supply chain, a portion of the glass is now originating outside the US.   Our ECO tote bags are manufactured by a certified Fair Wage, Fair Labor manufacturer in India. Porcelain plates are manufactured in Poland. If you have questions about a specific item's origin please check that item's web page or give us a call.


For fastest service, please place your order via this website. If you have questions while placing your order please give us a call!

You are welcome to place an order by phone during studio hours, 8:30-4:30 M-F. If you'd like to send a purchase order by email please be aware that your order may need to be adjusted to reflect stock available at the time the order is entered. If there are limited quantity items that you would like to ensure you can purchase, please make your purchase through the website. Email purchase orders to We do not have a fax, and thus are unable to receive faxed orders.

Please detail any special requests in the Notes in your Shopping Cart. This might include ink color or text for custom items, etc. 

Sold Out?

If we are momentarily sold out of an item you would like, please contact us and we will let you know when it will be available again - sometimes it's just a matter of a day or so. Items labeled Discontinued are not being reprinted, and are available in the sizes and quantities noted.


Free shipping to Continental US on orders of stock Vital items totaling $45+

Orders for stocked items, generally leave our studio within 1-2 business days.  If you prefer to receive your items at a later time, just let us know in the Notes in your Shopping Cart and we can hold your order until the appropriate ship date.

CUSTOM and CUSTOMIZED ORDERS typically ship within 1-3 weeks. They are printed on a rolling basis.

If you need to place a rush order (less than 3 weeks before delivery for custom items, less that 1 week before delivery for stock items), please contact us first to make sure it's possible. A rush fee of $50 applies if you require your products to ship in less than time frames mentioned above. Approved Rush Orders ship within 1-3 business days of payment (and artwork approval, if applicable). Rush is only available if we have required blank wares in stock. Expedited shipping fees (if required) are additional.

Though we make every effort to keep our products fully stocked, occasionally our inventory is completely diminished. Back ordered items will be noted on your packing slip and shipped to you as soon as the product is completed. We do not charge extra for shipping of back ordered items.

Returns, Exchanges, Replacement of Damaged Items.

Please open and inspect your entire shipment on arrival. If your order is incomplete or incorrect in any way, please give us a call and we'll make it right!

We are happy to refund or replace defective items or product damaged in transit as long as they are reported to us within 10 business days of receipt. Damages or defects reported after that time frame will be handled at the discretion of Vital Industries. Email a description and photo of damaged or defective items (size, quantity, color, and problem) to and we'll resolve it promptly. All products to be returned/ replaced must be in new, unwashed condition. We can not accept returns of laundered items. Broken glassware may be disposed of (you don't need to keep that around!) but please retain defective items and damaged apparel or accessories in case they need to be returned.

Damages or loss on orders shipped on the customer's FedEx or UPS account must be claimed by the recipient, and replacement items can be purchased from Vital at equivalent pricing to the initial order.

for Locals.

Added bonus to those located in the Rhinelander area: so are we! Our studio is located at 806 N Stevens Street. If you'd like to pick up your order locally, select the “STUDIOPICKUP - Rhinelander” shipping method when you check out. You will not be charged for shipping, and we will email when your order is ready for pickup (typically 2-5 business days). Pickup anytime during studio hours, 8:30-5 pm M-F.

Visiting Rhinelander? Please let us know - we’d love to meet you and show you our studio!


We accept payment at checkout via credit card, Shop Pay, Apple Pay, or Facebook Pay. You may also select to pay by check. In this case your order will ship when your check is received and cleared.

Custom and Customized items must always be paid in full before the items can be printed. Production time for Custom and Customized products is 1-3 weeks. 

Custom Printing.

Custom glasses, mugs, beer bottles, totes, and hats featuring your logo or artwork - with superb quality and very reasonable minimum quantities. Please check out the Custom section for options and details.

We also offer Semi Custom and Monograms, combining selected artwork from our collection with your location text, including tote bags and glassware. This is an awesome way to create a special item featuring your city, neighborhood, or local landmark. As an artist studio, we reserve the right to choose the font for text being paired with our original artwork. We do not print logos, business or organizations names, etc. together with our designs. If you'd like to include your logo/name/etc, you may create a custom item with your own artwork.

Minimum quantities apply for custom and customized printing please see individual item pages for applicable minimums. Service fees such as a screen charge, new ware setup fee, or small order fee may apply to custom orders. We're happy to provide a detailed quote for any custom work you're planning.

Custom and Customized items must be paid in full before the items can be printed. Once design proofs have been generated, if a custom item is cancelled, a cancellation fee of the full item cost or $150 (whichever is lower) will apply. An individual cancellation fee applies for each custom product or artwork.

Custom orders may take up to 3 weeks to produce. All items in an order will usually ship together. If you are ordering additional stock items that you'd like to receive faster, please place custom items in one order and stock items in a second order.

Artwork specifications appear on the page with each custom item. Please adhere to these specifications for best results, and contact us if you have any questions. It is the customer's responsibility to ensure that artwork is correct in all areas. Please be sure to double-check spelling, grammar, layout and design before submitting and/or approving artwork.

It is assumed that any copyright, trademark, or patent permission is obtained by you, the customer. Vital Industries will not be held responsible or liable for any infringement from printing or reproducing copyrighted or trademarked artwork, logos, text, etc. Vital Industries assumes no responsibility for researching or authenticating the rights held by any customer to any trademark or license, as it relates to any design or logo reproduced on behalf of a customer. Any and all liability for any act of trademark infringement rests with the customer, and customer shall indemnify Vital Industries against any and all actions resulting from trademark issues. Customer represents, warrants, and guarantees that it is the lawful owner or authorized user of the content submitted and that the content does not infringe upon the property rights, intellectual property rights, or other rights of other parties. It's important, so make sure you've got the right permissions to use what you want us to print!


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