The Newest Vital Gear!

State your sense of place with these Latitude and Longitude glasses. Distressed, bold lettering printed in epoxy inks.  Color: Black11 oz (rocks) g...

We added an adorable tiny bike to this super soft and comfy long sleeve tee. This is truly an all season long sleeve t-shirt.  With a graceful v-ne...

We are in love with the tiny bike embroidered bike French Terry sweatshirt! Super cute, cozy, and comfortable.  Dark blue sweatshirt with matte gra...

Rhinelander, Wisconsin is the Home of The Hodag.  We're keeping it local with this fresh cryptid tshirt..  100% Cotton Premium Tee Printed in Rhine...

Our tiny bike is embroidered on this cozy hoodie. Super cozy and front pockets and thumb holes are a plus. 8.0 oz., 56% cotton / 44% polyester,...

You asked for it and here it is - Vital's new Youth Hodag Skull t-shirt. Rhinelander, Wisconsin is the Home of the Hodag.  We're keeping it local ...

Hand scribbled and screen printed Swedish Dala horse on these 17oz enamel mugs. These decorated drink holders are dishwasher friendly, so you don't...

Screen Printed sticker Approx. 2" x 4"

Our mountain bike is printed on the back of this cozy hoodie. Super cozy and front pockets and thumb holes are a plus. 8.0 oz., 56% cotton / 44...

We are in love with the tiny silver bike embroidered bike French Terry sweatshirt! Super cute, cozy, and comfortable.  Relaxed fitHeavy weight, 10....

The perfect hat for on and off the lake! Flip-up buckram and a 5mm rope give this cap a unique look that’s sure to turn heads both up and down s...

Display our popular Hodag Skull everyday on this heavy weight 100% cotton canvas pennant. rectangular flag with metal eyelets, approx 11 1/2" x 18 ...

Keep warm and fashion forward with a rowan red fixie printed on this organic cotton zip hoodie. The bold bike on navy french terry will be your cas...

For the love of the Northwoods! Super soft American Apparel onsie printed with state of Wisconsin and a heart over Rhinelander. 100% cotton Made i...

Show off your love of the Badger State. These rocks tumblers spell out WISCONSIN in a wrap around the glass. We currently only stock Wisconsin in ...

Spread cheer this holiday season with our Old Fashioned Cocktail gift set. Set includes two cocktail glasses and Old Fashioned cocktail syrup. It's...

A fresh take on the classic road bike, this lightweight cotton tee pairs well with anything in your closet and is perfect for all your warm weather...

Lake vibes all the time. This midweight hoodie is super comfy and great when you need a little protection from that lake breeze.  52/48 cotton/poly...

Mountain bikes on your favorite style of glass! Mountain bicycles are now stocked on can shaped glassware. One of our favorite drinking glasses for...

The perfect toddler t-shirt to outfit daddy's little fishing buddy. Featuring a crappie, bass, and sunfish print. ALSO... Each shirt is made with ...

We are in love with the tiny bike embroidered bike French Terry sweatshirt! Super cute, cozy, and comfortable.  Relaxed fitHeavy weight, 10.3 oz/yd...

Take your ride inside with this colorful chevron flour sack towel colorful. Two fun color ways on the mountain bike print to fit in with your decor...