The Newest Vital Gear!

Cozy up with this 100% USA grown soy wax candle featured in all natural scents. After the candle burns down the container doubles as an evening coc...

1" pinback button high five! with acrylic cover

Cozy up with this 100% USA grown soy wax candle featured in all natural scents. After the candle burns down the container doubles as an evening coc...

Ride like a girl even when you're off the trail. We are loving the retro styled print in this fun color way.  100% cotton tee printed with super so...

Low profile, unstructured six panelAdjustable fastener with metal clasp, tonal under-peak liningMid weightFlat Peak100% cottonOne size fits all

Mini bike embroidered on this all weather waxed canvas trucker cap. Weather-inspired functionality. This traditional, waxed cotton cap repels wate...

Limited Edition! Mini bicycle embroidered on this vintage inspired ball cap.  + Felted Wool Blend + Made in a WRAP-certified Factory; +Unisex: One...

Screen Printed sticker approx. 2.75" x 3.75"

This ringer tank has an old school feel and features the Vital Mountain Bike.  Perfect for those hot summer days or for layering. + Made and Printe...

Ready to feel like you're basking in the summer sunshine after an epic single track ride? Yep, we are too! This lightweight and comfortable garment...

Camo for the win! We have a limited number of vital bikes on this Multicam Arid classic trucker cap.  Materials:  60% Polyester, 39% Cotton, 1% Spa...

Catch of the day! The perfect glasses to toast the one that got away after a day out fishing on the ocean.  Our North Atlantic catch includes Cod, ...

Our new construction equipment tee is finally here! Not only is it super soft but it is ethically and sustainably produced in Haiti and provides a ...

Take me to the lake! Screen printed in Navy ink.  These 11 oz heavy bottom rocks glasses are durable and (top rack) dishwasher safe. Glasses are p...

Now the kids can show off their bicycle love cap style! We are super excited to restock these youth caps to the Vital lineup.  Size:Youth (54cm/21....

These 10 oz diner mugs are perfect for sipping your favorite morning beverage on the seaside patio. Colors: Starfish printed on Aqua mugSand dollar...

Keep paradise in the kitchen all year long with these beachy tea towels. We screen printed our beach house designs on our cotton towels to go with ...

We have printed a mountain bike on the same super soft tee as our black and teal fixie tee. This print is even softer, because instead of adding co...

This heavy weight flour sack towel features some of your essential kitchen utensils! Printed with soft water based inks in our Northern Wisconsin s...

It's a Vital throw back. We have revisited and updated an old vital bicycle design. This bright and cheery color way is printed on a heavy weight f...

Here's to our dream of endless powder days. Here's to our love of cold, icy wind blowing in our faces. Silent forests muffled by fresh powder. For ...

Here's to our dream of endless powder days. Here's to our love of cold, icy wind blowing in our faces. Silent forests muffled by fresh powder. For ...

Give your bike tee a little glam! The water based gold ink is slightly sparkly and the organic cotton tee has a loose, slightly cropped fit. These ...

Get your hardtail on! Celebrate your single track love! Stock up on these bluebird colored, screen printed 1.75oz shot glasses for your bar cart, a...