The Newest Vital Gear!

Camo for the win! We have a limited number of vital bikes on this Multicam Arid classic trucker cap.  Materials:  60% Polyester, 39% Cotton, 1% Spa...

Catch of the day! The perfect glasses to toast the one that got away after a day out fishing on the ocean.  Our North Atlantic catch includes Cod, ...

Our new construction equipment tee is finally here! Not only is it super soft but it is ethically and sustainably produced in Haiti and provides a ...

Take me to the lake! Screen printed in Navy ink.  These 11 oz heavy bottom rocks glasses are durable and (top rack) dishwasher safe. Glasses are p...

Now the kids can show off their bicycle love cap style! We are super excited to restock these youth caps to the Vital lineup.  Size:Youth (54cm/21....

These 10 oz diner mugs are perfect for sipping your favorite morning beverage on the seaside patio. Colors: Starfish printed on Aqua mugSand dollar...

Keep paradise in the kitchen all year long with these beachy tea towels. We screen printed our beach house designs on our cotton towels to go with ...

We have printed a mountain bike on the same super soft tee as our black and teal fixie tee. This print is even softer, because instead of adding co...

This heavy weight flour sack towel features some of your essential kitchen utensils! Printed with soft water based inks in our Northern Wisconsin s...

It's a Vital throw back. We have revisited and updated an old vital bicycle design. This bright and cheery color way is printed on a heavy weight f...

Here's to our dream of endless powder days. Here's to our love of cold, icy wind blowing in our faces. Silent forests muffled by fresh powder. For ...

Here's to our dream of endless powder days. Here's to our love of cold, icy wind blowing in our faces. Silent forests muffled by fresh powder. For ...

Wake up dreaming of getting out on the water! These  11oz C handle mugs feature four different fly fishing flies: Wooly Bugger, Elk Hair Caddis, P...

Give your bike tee a little glam! The water based gold ink is slightly sparkly and the organic cotton tee has a loose, slightly cropped fit. These ...

Get your hardtail on! Celebrate your single track love! Stock up on these bluebird colored, screen printed 1.75oz shot glasses for your bar cart, a...

Reward yourself with a cold drink after a brisk run down the mountain. Red skis, gloves, poles, a necessary flask and more wintry ski equipment wra...

Your favorite fixed gear bike screen printed on a 28"x29" cotton towel. - Soft White Color- 100% Cotton, Pre-Washed, Lint Free- Made in the USA fro...

We are loving this new bright color way of Vital's classic bike print t-shirt . Super soft 100% Combed & Ringspun Cotton with neon discharge p...

This chill color way is a new favorite. This classic trucker style cap is embroidered with our road bike design. Lower profile and adjustable snapb...

Take it to the trails! This classic trucker style cap is embroidered with our mountain bike design. Lower profile and adjustable snapback make this...

The perfect toddler t-shirt to outfit daddy's little fishing buddy. Featuring a crappie, bass, and sunfish print. 90% Cotton, 10% Polyester made an...

For the love of bikes and chevrons and coffee. The Vital bicycle screen printed in dark teal on these 11oz coffee mugs.Colors: Black and white, gra...

Ready to feel like you're basking in the summer sunshine, with your favorite bunkmates after a long day filled with canoeing and singing camp songs...

We have given our Fixed gear Bicycle the royal treatment with this oatmeal and violet color way. Printed on a super soft tee. The longer length, ro...